Phoenix Tree Holding Limited (“Danke”) (NYSE: DNK) is redefining China’s highly fragmented and inefficient residential rental market through technology. Our innovative new rental business model features centralization, standardization, and an online experience. Our mission is to help people live better.
We operate two branded products, Danke Apartment and Dream Apartment. Through Danke Apartment, we source and lease apartments from individual property owners on a long-term basis, design, renovate, and furnish such apartments in a standardized and stylish manner, and rent them out to individual residents, either as private rooms within an apartment or an entire apartment. Through Dream Apartment, we lease entire buildings or floors in a building, transform them into well-renovated and fully furnished dormitory-style apartments, and rent them to corporate clients for employee accommodation. For all of our residents, we provide high-quality and reliable one-stop services, including cleaning, repair and maintenance, WiFi, and a 24/7 resident support. Our entire business process is empowered by technology to enable seamless online experience for both property owners and residents.
Technology is deeply rooted in our DNA. At the core of our technology system is our proprietary self-learning artificial intelligence decision engine, Danke Brain, which makes real-time and unbiased decisions based on data analytics and generates valuable business intelligence. Danke Brain is supported, trained, and improved by our big data platform, which continually processes and structures a massive amount of data with over 100 dimensions, fed by our large-scale operations and apartment network. Our comprehensive IT infrastructure digitizes our business operations and enables our employees to implement decisions made by Danke Brain. Our technology system is able to power every step of our business process and enables us to achieve better planning, effective sourcing, efficient building, targeted renting, and tailored servicing.
Empowered by our data, technology, and apartment network, we have created a vibrant and expanding ecosystem that delivers quality and best-in-class services to connect and benefit property owners, residents, and third-party service providers.
Danke was founded in 2015 and is based in Beijing, China.